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Information about the use of cookies by the company

1. Cookies:

Cookies are small text files that are stored on the user’s device at the time that a user begins to use the company’s website. By means of cookies, the visitor’s preferences and actions can be tracked for a certain period of time, making it easier for the two parties to communicate with one another in the future. The company can thus more effectively optimize the appearance and functionality of its website and the user need not perform actions taken previously (login, preferred pages, etc.).

The user is first informed about the use of cookies through a so-called cookie banner, which is displayed when the user first visits the company’s website or after previously stored cookies have been deleted.

2. How the company uses cookies:

Cookies are set by the company or a third party as follows:

  1. Strictly necessary cookies

    These cookies are necessary in order for the company to provide the services available through its website and to enable the use of certain of the website’s features that serve primarily to secure technical conditions for the online offer of products and services.

    Because without these cookies the website cannot provide basic and necessary types of services, these cookies are permanently functional.

  2. Cookies for functionalities

    These cookies are used to give the user a personalized user experience when browsing the company’s website and to remember the choices the user has made when going through the company’s website.

    For example, the company may use cookies to remember the user’s choice of language or login credentials.

  3. Tracking and performance cookies

    These cookies are used to collect information in order to analyze traffic on the company’s website and monitor users’ frequency of using the website.

    These cookies can track things such as the amount of time a user has spent on the website or which pages are visited. This helps the company understand how it can improve its web pages for the user.

    Information collected by means of these tracking and performance cookies does not identify any individuals.

  4. Cookies for targeting and advertising

    These cookies are used to display ads that are likely to be of interest to website users based upon their browsing habits.

    These cookies are requested by us and/or by advertising providers and may combine information collected from the company’s website along with other information they have independently collected from other websites regarding the user’s browser activity within their advertising website network.

    If the user chooses to delete or deactivate these targeting or advertising cookies, ads will still be displayed, but they may no longer be personalized and relevant to the user.

3. Cookie retention period:

Cookies that are not strictly necessary for the provision of service are stored by the company for six months after the visitor has logged in, if the visitor has given his or her consent. After withdrawal of such consent, the cookies are deleted.

4. Third-party access:

As part of its activities, the company also uses third-party providers of external services who analyze traffic to the company’s website. The use of cookies by these entities is governed by policies adopted by these third parties, including terms and conditions for transfer of data to third countries. Further information is available as follows:

  1. Google Analytics – https://analytics.google.com/
  2. AdWords – https://www.ads.google.com/
  3. Hotjar – https://www.hotjar.com/
  4. Sklik.cz – https://www.sklik.cz/
  5. Smartsupp – https://www.smartsupp.com/cs/
  6. Maileon – https://www.maileon.cz/

5. Processing of personal data by operators of social networks:

The company’s website contains links to social networks that may process personal data of the user (typically the IP address in connection with visiting the company’s website). This may lead to cookies being implemented into the visitor’s browser. Processing of personal data is thus governed also by the policies adopted by the operators of these social networks, which are available here:

  1. Facebook – https://cs-cz.facebook.com/
  2. LinkedIn – https://cz.linkedin.com/
  3. X – https://twitter.com/

6. Consent/refusal of cookies through your browser settings:

Already upon his or her first visit, the user of the company’s website has the option to allow the website to store cookies on the end device or to refuse the use of cookies through the browser settings (usually located in the history of pages visited) of his or her device.

If the visitor gives consent, the company will use cookies only in accordance with the purpose set out in Article 2 of this Information. The cookie storage period is two months.

If the visitor does not give consent, the company will use only such cookies as ensure smooth provision of the service in accordance with Article 2(a) of this Information.

7. “Change my preferences” option:

The user of the website has the possibility to select just some of the options offered and thus to decide which cookies he or she prefers and which he or she does not wish to choose.

If a user make such a choice, his or her preference will be stored for 2 months from the time of logging in.


Prague, 15 December 2021.