Coinciding with the start of the US Open, we’re introducing a new sports image campaign featuring the talented Czech tennis player Linda Nosková.
The campaign builds on last year’s successful collaboration with rising tennis star Jakub Menšík and follows the same creative concept “A good job is easy to sign off.”
“We believe in quality, integrity, and results – whether it’s in software development or performance on the tennis court. For us, Linda embodies hard work and determination, values that strongly resonate with OKsystem,” says Martin Procházka, Chairman of the Board.
Currently ranked as the No. 2 Czech player in the WTA standings and a member of the national team competing in the Billie Jean King Cup, Linda Nosková adds: “When I attach my name to something, it has to make sense. OKsystem won me over not only with its support of Czech tennis but also with its approach and professionalism. I’m excited to be part of this campaign.”
Both of our sponsored players – Linda Nosková and Jakub Menšík – will appear at the US Open. The next phase of the campaign will then tie into the Davis Cup match against the USA, where Jakub Menšík will represent the Czech team.
The campaign’s communication mix includes television, outdoor, and digital media. For the first time, influencer Matěj König will also join in, helping us reach younger audiences through digital channels.
As one of the long-standing major supporters of Czech tennis, OKsystem not only partners with Linda Nosková and Jakub Menšík but also supports the Czech Tennis Association, the Czech tennis awards Golden Canary, and the junior tournament Race to Wimbledon. You can learn more about our tennis partnerships on the Support for Tennis page.